AdWonder Blog

Erin made a quick mention about one of EyeWonder’s newest offerings - SocialWonder, but I wanted to fill you in on this new feature and why I think it is such addition to your already rocking rich media initiatives.

So many of the ads we have the opportunity to work on incorporate such rewarding content that is entertaining, educational, and/or promotional. What better way to empower the user to become an evangelist for your brand than allowing them to showcase their affinity on their social networking, blog or personal web page.

SocialWonder allows for users to easily post a rich media widget to their page. Once the widget is on the user’s page, their friends can interact with the widget and you as the marketer get all great reporting metrics you are used to seeing through your standard rich media campaigns  — not to mention the free publisher media impressions and a slightly different presentation via a user’s profile or webpage.

Not only is it easy for users to post directly to their page from the rich media ad, but this extensibility is extended to their friends. So not only can they interact with their friends widgets, but if the choose to they can post the widget on their personal social networking site. This can happen on over 20 of the top social networking sites or even copy and paste the code to their personal blog or website.

Click here or on the screenshot below to check out the demo:

While this is a proof of concept on what is possible, we are really excited to see how agencies and advertisers embrace this new technology and come up with ways to unleash the wonder through social networking.

Samsung with the help of Cheil USA is the first to test the waters with a campaign for one of the coolest new music phones, the Juke  (I will post a link to their creative when I get the word internally). Several other groups have projects in the works, which will be sure to post for you to check out.

Got a campaign that may be right for SocialWonder? Ping your EyeWonder rep and let us know what you are thinking!

If you are curious, you can view the press release, and check out press coverage for SocialWonder from Adotas and ClickZ.