AdWonder Blog

I’m sure if you are in the advertising space and read various blogs, sites about cool ads, etc., you’ve probably already seen that Nissan Rogue had a nifty labyrinth-like branding campaign surrounding the new SUV launch. The TV spot (both 1 minute and 30 seconds) ran in some really high profile spaces, including a few large NBC viewings like the season premiere of Heroes, and a few episodes of the Office as well.

Nissan (and our friends at Tequila specifically) did a fantastic job of continuing or rather cohesively melding with the offline concept on their site with a few mini-site games, including a SUPERCOOL papervision 3d game that mimicked the TV spot fairly well. They built the whole thing in Flash with AS 3.0, using the red-hot papervision 3d technology (Ralph even gave them a little plug in their demo reel - cool beans ).

Many of you may not have know however, that Tequila took this whole thing a step farther, and put a Flash 9, AS 3.0 with papervision 3d technology game into an expandable ad. This, to me, is exciting for several reasons:

1. This is one of the first, perhaps the first, ads to run specifically targeted to AS 3.0/Flash 9 users. Because they were running with EyeWonder, we were able to let the sites rely on our authentication and really optimize the experience.
2. They were able, with little-to-no fuss, to retrofit a full game into an ad that was within site requirements using our component. They used the component start to finish and were able to put a very complex idea into an ad very quickly to meet their deadline.
3. With all the advertising on people doing 3d advertising, which is really just glorified video most of the time, this is a truly interactive 3d experience.

You can see the ad here (or click on the image above). Happy playing!

Note: I would be remiss to not point out here that there is a slight usability issue with mousing out of the unit while playing the game. However, given that this is an adaptation of their landing page game, I think they made the right choice in trying to maximize their audience by making the interaction a rollover instead of click to play. In terms of best practices, I would certainly recommend “pinning” the ad open once the user clicked to play, but that would have taken more time in terms of gaining site approval for such behavior.

This entry was posted on Tuesday, December 11th, 2007 at 10:38 am and is filed under AdWonder, Cool Ads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.