Clients Unleash The Wonder!!
EyeWonder clients have started to unleash the wonder in our new self-promotional ad campaign for 2007. I think there are lots of cool things about these guys, but here they are in our famous metrolux webpage in case you haven’t seen them on any of the industry sites:
728×90: http://cdn.eyewonder.com/100125/adWdrDemos/642970/642970_93075_22507_Demo.html
160×600: http://cdn.eyewonder.com/100125/adWdrDemos/642967/642967_88939_22523_Demo.html
300×250: http://cdn.eyewonder.com/100125/adWdrDemos/642969/642969_88948_22697_Demo.html
Why I like our ads (and I’m not just saying it because it’s EW):
- they grab the users attention with instant play video that is designer to work without sound
- the content is relevant and interesting (at least to industry people)
- the ads are simple but full of information - the user doesn’t even have to leave the page to watch several of the videos
- I think they look pretty slick too
What we will probably be changing in the next go round:
- stronger call to action (some of the units don’t have a consistent rollover message)
- moving the buttons off of the edge for the 728×90
- other cool stuff you’ll have to wait to see
Many thanks to all of our customers who participated in this, especially Mike, Mike, and Christian who are featured in these ads.