Nail The Banner
Recently iMedia Connection showcased this unit out of 65 Media and after seeing Joanna Peña-Bickley’s ON: Digital+Marketing blog, I figured we could at least show it off here. Click the pic below or this link to see Tony Hawk’s Flip Kickin’ Banner.
Not only does the banner do a great job of not pushing the 15/30 TV spot by utilizing existing game footage, it effectively showcases the Nail The Trick feature of Project 8 through this EyeWonder expandable video banner. 65 Media had the idea for the unique scrubbing technique that along with the trailer and screenshots truly empower skateboarding, gaming enthusiasts with loads of interactivity and content.
Got an off the wall idea you are looking to execute on your next rich media campaign? Let’s talk about it and see how we can help!
UPDATE 04.10 : Skate and Annoy has blogged about the THP8 unit here. Here is a snippet of what they had to say:
An ad agency called EyeWonder has created some crazy banner ads for web pages that unfold and let interested parties fool around and learn about Tony Hawk’s Project 8 game without having to leave the page. You can do things like use your cursor to scrub through the super slow motion “Nail the Trick” sequences and view trailers and screen captures. It’s very well thought out use of web technology to draw in the viewer.
It’s always nice to hear feedback from the target audience of a particular campaign, but it’s even nicer to hear positive comments:) This is another example of how even users who typically look down on advertising (and the man) can see through their blinders to discover the value of the product/brand through richer media.
April 11th, 2007 at 9:50 am
Great update, Ryan! It is nice to know that Skate and Annoy found the banner
to be not annoying!